Last updated: September 21, 2026
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
When you provide your mobile phone number to Functional Floors — for example, when you request an estimate on our website, ask us to contact you, or schedule a project — you are NOT automatically signed up for text messages — we use your number to call you. You receive texts only if you separately opt in (by telling us, or replying YES or START to a single confirmation message), covering your estimate, project scheduling and status, replies to your questions, and a post-project feedback request. Consent to receive text messages is not a condition of any purchase.
Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or reply HELP for help. You may also call us at (313) 937-6009.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Information may be shared with service providers solely to help us deliver these messages (for example, our text-messaging platform), and those providers are contractually prohibited from using it for any other purpose.
We do not sell your personal information. See also our SMS Terms and Conditions.
When you call us, we may record the call and have it transcribed, so we can serve you, train our team and keep an accurate record of what was discussed. Calls are recorded and transcribed for us by service providers (for example our phone and transcription providers), who may use the recordings only to provide those services to us. Some calls are answered by our digital assistant, Flori, who is an automated system, not a person. We keep call recordings and transcripts for as long as we need them for our business, a project or a legal reason. We do not sell them or use them for marketing. If you would rather not be recorded, tell us at the start of the call and we will stop recording or help you another way. To ask about or delete a recording, email sales@functionalfloors.com or call (313) 937-6009.
We use Microsoft Clarity and Google Analytics to understand how people use our website. These tools may record how you move, click and scroll on our pages (session recordings and heatmaps); the text you type into forms is masked and not recorded. We also use advertising tools from Meta (Facebook and Instagram) and Pinterest to measure and improve our ads. These tools use cookies and similar technologies and may receive information about your visit, such as the pages you view, whether you submit a form, and whether you click our phone number or email link. We do not share your financing or payment information. You can block cookies in your browser settings, turn off ad personalization in your Meta, Google and Pinterest account settings, or contact us at sales@functionalfloors.com and we will stop sharing your contact details for ads.
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
For the purposes of this Privacy Policy:
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:
Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. We use both Session and Persistent Cookies for the purposes set out below:
The Company may use Personal Data for the following purposes:
We do not sell your personal information. Mobile information, including your phone number and your consent to receive text messages, is never shared with third parties or affiliates for marketing or promotional purposes, and is never used for any purpose other than the messages described in the Mobile Messaging (SMS) section above.
We may share Your personal information in the following limited situations:
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.
Our Service may give You the ability to delete certain information about You from within the Service.
You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.
Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.
If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If you have any questions about this Privacy Policy, You can contact us:
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